August 18, 2016


For entrepreneurs looking to exploit a new business idea, raising money can be a time-consuming and costly exercise.

We’re here to help!

Equity crowdfunding is an alternative to borrowing money.  In much the same way as entrepreneurs raise money on Dragons Den, equity crowdfunding allows entrepreneurs to place a value on their company and seek an investment from the crowd for a fixed percentage of the company.

For example, you might value your company at €400,000 and decide you wish to raise €100,000 in return for 25% of your business.  On Dragons Den you would typically have two Dragons commit €50,000 each and the entrepreneur would therefore secure the €100,000 investment.

With crowdfunding, you would typically have 100 investors subscribing €1,000 each, which would also mean that the full €100,000 is invested in the company.

Our job here at Equity Crowdfunding Ireland is to assist Irish entrepreneurs raising new funds through this new form of fundraising.

We will guide you through every step of the process from valuing your business to preparing your campaign and on to managing your campaign and promoting it to the right audience.

The typical fundraising campaign lasts 30 days but it is an intensive process and can be quite stressful.  However, this is significantly shorter than engaging with a venture capital firm and the chances of success are higher.

For early stage companies in the B2C environment, an associated benefit of equity crowdfunding is the new group of powerful brand advocates that come with the investment.  You can be sure that anyone who invests your company will also be a loyal supporter and many early stages businesses welcome these new ambassadors.

Another benefit of using this form of fundraising is the ability to solicit product feedback from the crowd.  This is an invaluable service and it costs nothing.

Contact us now if you are looking to raise money and we would be happy to discuss the process in more detail.